You know it’s true, you’ve done it too. That phone is always with us! Sure, it may be annoying if you are trying to talk to your kid and his/her face is buried in the screen, but as a business owner, you can leverage this! Americans spend an average of 2.7 hours per day on their mobile phones.
With mobile traffic no longer just a fraction of viewer, mobile website design is becoming an absolute necessity for business owners. Your mobile traffic cannot be ignored. Your website needs to be fully optimized for the device using responsive web design.
What does this mean for you? For one, it means that most people are researching on their phones. While they are shopping in the store, they are comparing prices on their phones. While walking around town, they are on their phones looking for a place for dinner.
They begin the process of purchasing something, whatever it may be, on their phones FIRST which means that mobile is their first impression. Any business owner knows that the first impression is key to sealing the deal. This makes online resources such as Trip Advisor, Yelp, social media or just plain search engine optimization crucial for creating conversions. 40% of users have admitted to choosing another source if the website they visited is not mobile friendly.
Let’s break this one down a bit. Mobile users are more focused and purpose driven. They aren’t browsing around wasting time. This means that the mobile lead is of higher value. The conversion rate of a mobile user is nearly 3 times higher than a desktop user! Mobile users are ready to buy. The question is whether or not your website can seal the deal.
Again, first impression. If you are participating in email marketing of some sort (and if you aren’t, you should), your emails as well as the links in the emails need to be mobile friendly. After all, what are the chances that a user who opens an email on the phone will come back to view it on the desktop later? Unlikely.
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