SEO

Hashtags! The ever mysterious hashtags. I get questions from clients about hashtags more than any other topic regarding social media marketing. So few know how to use them to their full potential. They can be quite powerful, and can generate a lot of extra traffic for your posts, so you...

Google is changing the rules in regard to SSL certificates and you need to know about it.

As of the writing of this post, Google reports that there are 644 million active websites on the internet. That’s a whole lot of websites! That begs the question, how do you make your website stand out? Well, that’s a question keeping many a marketer up at night! But we...

Keywords are the building blocks of any digital marketing plan. If you are considering starting or have started a online marketing plan, you are sure to have heard the word tossed around. So why are keywords important for you? Let’s break it down. What is a keyword? A keyword is...

As an owner of a small business in Grand County myself, I understand the need to lower costs and cut corners. The question I’d like to address here is whether or not a website builder is a viable option for cutting corners. Of course, my opinion is going to be...

I’ve been getting a lot of questions lately about some best practices for social media. Investing in social media can be a daunting task for small business owners. As a public forum, it can be intimidating to throw your hat into the ring and start learning how to participate. I’ve...

After doing an extensive analysis of their website, keyword research and market research, we created a plan involving search engine optimization, branding and social media. Now, just 2 months later, they are ranking #1 on Google for all of their targeted keywords! Many of their keywords are ranking 2 or 3 times on the first page!

Okay, so you figured out that you need marketing. The next question then is what kind of marketing do you need? PPC, Pay Per Click, and organic search engine optimization are a great place to start. Short answer PPC is paid; organic is not. Long Answer PPC Let’s take a...

I get this complaint from prospective clients a fair amount. The clients usually have a decent website, but have done little to no search engine optimization. In past years, building a website was enough to show up in search results. This is no longer true. As of April 7th, 2014,...

Lindsey: The main thing that we’ve been focusing a lot lately with KL Creative Design is SEO and with that is tied into keywording which is our topic today. Inform us all about that. KL: Keywords are searchable terms that people might enter into Google to find you. Ideally, you...

According to Wikipedia, content marketing is “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” With the constant barrage of advertising, we are becoming increasingly creative about avoiding it. It becomes like white noise in the background- just another person/product...

I had a potential client ask me recently if KL Creative offers any guarantees or can warranty any specific SEO results such as rankings or traffic. We don’t. Here’s why. Short answer, taken straight from Google’s own website about SEO: It’s not possible. No one can guarantee a specific result...

In June of 2012, Google announced its preference for responsive websites for mobile design. While it may not yet penalize for sites without a responsive design or a mobile friendly content, it seems clear that this is important to them and will somehow factor in the ranking of a website....

Nothing stops a potential client quicker than suggesting they start a blog. “What would I write about?” “I’m not a writer.” “Who has time for that??” But before you dismiss the idea, let’s talk a bit about Google. Google is constantly banging the drum of CONTENT. In order to increase...

In case you haven’t heard, Google has issued some new info in regards to link backs. This news has taken the SEO world by shock as it will force a lot of SEO experts to revamp their format a bit. But let’s discuss the changes and break it down. Linkbacks....

So you’ve got a business. Most likely, you even have a website. But the question is how do you make your website work for you? How can you get the most from your website? Lately, I’ve had a lot of people ask me about online marketing. This is sort of...

You’ve got your mommy bloggers. You’ve got your angry critics. You’ve got your free-spirited travel bloggers. What about blogging for your business? Now before you freak out and tell me you have nothing to say (we will get to that as well), let me tell you how blogging can help...

Search engine optimization, the art of to get your website higher in the search engine rankings, is a complicated art. For many, it may require a full restructuring of your website or the help of a specialist. But I’d like to discuss a few things to get you started on...

Lately I’ve been getting lots of calls from people who have a website but aren’t quite getting the traffic out of it they want. There are many factors which effect a website’s success. Search engine optimization, which I talked about a few weeks ago here, is a big part of...

Chances are if you are looking into building a websites, you’ve heard of WordPress. It is by far the most popular CMS to date. So what is it? And more importantly, how can WordPress help you and your business? WordPress is an open source content management system. In laymen’s terms,...

Search engine optimization, or SEO for short, is the process to make your website come up higher in search engine (google, bing, yahoo) results. What good is a website if it can’t be found? Even the prettiest website or the best product should be marketed. So should your website. And...