Client Resources

The cache on your website browser is a little picture or memory of all of each website you have visited. Your browser uses this memory to load content faster. However, when your browser is using the cache, you may be missing updated information. The cache also takes up resources. Deleting...

Is your website bringing in enough leads? If not, poor usability may be the culprit. Website usability is the way your content is organized, and how it funnels users to conversion. Here’s a few questions to ask yourself: Is your contact info easy to find? Does it feel cluttered or...

When discussing marketing with a client, one of the first questions I ask is “How’s your social media going?” This is usually met with a long awkward pause. Most know that they should be on social media, but are unsure of how to utilize social to get leads or just...

Here at Tandem, we believe that quality is evident in the finer details. We sweat the small stuff. And choosing a font for your website, while it may seem minor, is an important part of branding. Every font has a personality and you need to find the right font for...

Website Security. If you haven’t thought of this, you need to. For most websites, it isn’t a matter of IF you get hacked, but WHEN you get hacked. Most websites will degrade and eventually be susceptible to hacking. We’ve compiled a list of things you can do to keep your...

Working from home can be rewarding. You avoid traffic and save commuting time, and can have lunch with your family. Your day pajamas can be considered “business casual”. But it also comes with its own set of challenges. Many of these challenges can be surmounted, with a few solid habits....

Practical ways to support and grow your business throughout this period of social distancing.  I’d like to talk about some practical ways you can support and grow your business throughout this period of social distancing and business closures. We all know that this has been devastating for many business owners,...

The CV Closures have been rough on small businesses, that’s no secret. But there are many who are still hustling and have made some amazing pivots to keep in business. I am so impressed with their resilience and commitment to the community and their staff! To inspire us as well...

Running a small business can be overwhelming. That’s no secret. The “To Do” list only grows and never seems to shrink. But why not take this downtime caused by the CV closures to work on your business and improve your structure and marketing platforms? Why not use this time to...

We hope you all are well stocked up, and happily hiding out from the craziness going on around us. Just wanted to give you all an update on how things are over here. At Tandem, all of our team members work from home, so not much has changed on that...

Hashtags! The ever mysterious hashtags. I get questions from clients about hashtags more than any other topic regarding social media marketing. So few know how to use them to their full potential. They can be quite powerful, and can generate a lot of extra traffic for your posts, so you...

For this week’s Tip Tuesday: SEO Series, I’d like to talk about Title and Description tags. These tags are arguable the most important bit of code on your website, for SEO purposes. Yet they are often forgotten or ignored because they are not visible on the front-facing aspect of the...

For the next few weeks, we are going to do a series of SEO tips, designed for the small business owner to improve their own SEO. Check in each week for your Tuesday Tip: SEO SERIES. For this week’s #tiptuesday, I’d like to discuss keywords. Keywords are the building blocks...

The pros and cons of social media have been a topic of discussion for years. There’s no doubt that counting and comparing likes can become a self-esteem boost … or deflation, depending on how your social media is received. Too much focus on how content is received also tends to...

This day and age there are a plethora of content management systems on the market. You’ve probably heard a few of the names bounced around: WordPress, Concrete5, Magenta, SquareSpace or Wix. But which is best for your small business? While no two businesses have the same needs, there are clear...

The past week, WordPress 5.0 was released, and along with it a brand new editor that will dramatically change WP. Here's what you need to know.

On occasion, it is necessary to check your email on a browser. Not only is your email accessible from any computer or location, but the webmail has a ton of extra information and settings that are important.Here's a quick tutorial on how to check your email in a browser.

Google is changing the rules in regard to SSL certificates and you need to know about it.

Your car regularly gets tune ups. Your lawn gets mowed regularly. Your computer even needs a little help once in a while. What about your website?

Social Media Marketing has caused more than its fair share of whining amongst small businesses. They struggle with it. Learn how to do better.

Branding is the visual message that represents (or doesn’t represent) your business. What does your brand say?

If you’ve used WordPress at all, most likely you’ve had some experience with WordPress’s wealth of plugins. Learn about how to choose the best plugins.

2 days ago, WordPress released what they called a “critical security release” for all previous versions. This new release patches a vulnerability that was found in the commenting of WordPress which would allow a potential hacker access to your site. This comes on the heels of several other vulnerabilities found...

If you’re reading any tech news, you know that WordPress has been subject to a number of hacks and security issues in the last few weeks. Being in the limelight as one of the most popular CMS’s available puts it into the target scope for hackers. Hacking happens, that is...

As of the writing of this post, Google reports that there are 644 million active websites on the internet. That’s a whole lot of websites! That begs the question, how do you make your website stand out? Well, that’s a question keeping many a marketer up at night! But we...

If you have a completed site with Tandem Design Lab, then you will have a Google Analytics account. Perhaps you received an email with the subject line “You have been granted access to a Google Analytics account”. This is notifying you that you have received access to an existing Google...

I wager that most of you have never questioned whether or not you own your website. But do you? You’d be surprised to learn that a large portion of you might not own your own website. You might not if you fit one of the following criteria: You use one...

I’ve been getting this question a lot lately, so I thought it might be time to address it. What is the difference between a custom designed website and a pre-made template website? Which is right for you? First let’s start with some definitions. Pre-made Template Websites Pre-made templates designs cut...

Keywords are the building blocks of any digital marketing plan. If you are considering starting or have started a online marketing plan, you are sure to have heard the word tossed around. So why are keywords important for you? Let’s break it down. What is a keyword? A keyword is...

As an owner of a small business in Grand County myself, I understand the need to lower costs and cut corners. The question I’d like to address here is whether or not a website builder is a viable option for cutting corners. Of course, my opinion is going to be...

We all know content curation can be a point of struggle for many a business owner. Graphics in particular can make or break a website’s aesthetic. To help you with the process, I’ve compiled a few stock photography sites that offer free images. Not a bad deal! Unsplash This site...

I’ve been getting a lot of questions lately about some best practices for social media. Investing in social media can be a daunting task for small business owners. As a public forum, it can be intimidating to throw your hat into the ring and start learning how to participate. I’ve...

Logos are one of the hardest parts of designing a website. It is usually our starting point, as it is influential to everything else down the line. When done right, a logo is just a part of the whole. When done poorly, a logo will effect every aspect of your...

Writing web content can be a difficult task for business owners and I’ve seen many a savvy business owner that has struggled their way through it. But don’t despair, you, as the business owner, is best equipped to write your own content! Below I’ve detailed a few guidelines about what...