Content Marketing

Social Media Marketing has caused more than its fair share of whining amongst small businesses. They struggle with it. Learn how to do better.

We all know content curation can be a point of struggle for many a business owner. Graphics in particular can make or break a website’s aesthetic. To help you with the process, I’ve compiled a few stock photography sites that offer free images. Not a bad deal! Unsplash This site...

Lately Yelp has been getting a lot of bad press. It’s being sued by a number of business owners who believe that Yelp has purposefully manipulated its review rating system to favor paying advertisers or penalize those who do not choose to advertise. In short, bad reviews are featured (allegedly)...

I’ve been getting a lot of questions lately about some best practices for social media. Investing in social media can be a daunting task for small business owners. As a public forum, it can be intimidating to throw your hat into the ring and start learning how to participate. I’ve...

How does the small business, with limited resources and the never ending task list, participate in content marketing? I’d like to show you that content marketing is attainable for you and your business with a few practical examples of content marketing.

According to Wikipedia, content marketing is “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” With the constant barrage of advertising, we are becoming increasingly creative about avoiding it. It becomes like white noise in the background- just another person/product...

How many times have you visited YouTube this week? Today? According to recent statistics, 55% of users have watched a YouTube video today and 80% in the past week. Alexa ranks YouTube as the third most visited website behind Google and Facebook. Let’s face it, the popularity of YouTube (and...

Social Media Marketing has baffled business owners since it bomb-blasted its way into our lives not too long ago. By now, most of you realize that you should be doing something with Facebook and twitter….but the question is WHAT?? The Why I don’t need to tell you that users spend...

Nothing stops a potential client quicker than suggesting they start a blog. “What would I write about?” “I’m not a writer.” “Who has time for that??” But before you dismiss the idea, let’s talk a bit about Google. Google is constantly banging the drum of CONTENT. In order to increase...

So you’ve got a business. Most likely, you even have a website. But the question is how do you make your website work for you? How can you get the most from your website? Lately, I’ve had a lot of people ask me about online marketing. This is sort of...

Google Authorship. Have you seen it before? It’s fairly new but occasionally you will see a small photo next to a google result. This is Google Authorship. Basically, this is a verified link between your website content and your Google+ profile. If you have a blog, you may have heard...

You’ve got your mommy bloggers. You’ve got your angry critics. You’ve got your free-spirited travel bloggers. What about blogging for your business? Now before you freak out and tell me you have nothing to say (we will get to that as well), let me tell you how blogging can help...

Search engine optimization, the art of to get your website higher in the search engine rankings, is a complicated art. For many, it may require a full restructuring of your website or the help of a specialist. But I’d like to discuss a few things to get you started on...