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Social Media

5 Reasons to Hire a Social Media Manager in Summit County, CO

When discussing marketing with a client, one of the first questions I ask is “How’s your social media going?” This is usually met with a long awkward pause. Most know that they should be on social media, but are unsure of how to utilize social to get leads or just...

How to Use Hashtags

Hashtags! The ever mysterious hashtags. I get questions from clients about hashtags more than any other topic regarding social media marketing. So few know how to use them to their full potential. They can be quite powerful, and can generate a lot of extra traffic for your posts, so you...

Instagram is Removing The Like Count – What does it mean for you?

The pros and cons of social media have been a topic of discussion for years. There’s no doubt that counting and comparing likes can become a self-esteem boost … or deflation, depending on how your social media is received. Too much focus on how content is received also tends to...

Tips for Staying on Top of your Social Media

Social Media Marketing has caused more than its fair share of whining amongst small businesses. They struggle with it. Learn how to do better.

A word about auto-posting on Social Media

If you’ve heard me speak before, you know that I’m a big fan of social media marketing tools such as Hootsuite, WordPress or using Jetpack to funnel your social media posts. As the owner of a small business myself, I know that time is gold and often in short supply....

How to handle negative reviews on Yelp, Trip Advisor and the like

Lately Yelp has been getting a lot of bad press. It’s being sued by a number of business owners who believe that Yelp has purposefully manipulated its review rating system to favor paying advertisers or penalize those who do not choose to advertise. In short, bad reviews are featured (allegedly)...

Social Media Marketing- An Overview

I’ve been getting a lot of questions lately about some best practices for social media. Investing in social media can be a daunting task for small business owners. As a public forum, it can be intimidating to throw your hat into the ring and start learning how to participate. I’ve...

Is a Facebook business page enough for your small business?

Do you have a Facebook page for your business? Great! But can you stop there? Is your Facebook page enough as a web presence for your business? While, yes you should be on Facebook and you should be engaging with your existing clientele on Facebook, here are a few reasons,...

Sage Massage Therapy in Grand Lake- another online marketing success!

After doing an extensive analysis of their website, keyword research and market research, we created a plan involving search engine optimization, branding and social media. Now, just 2 months later, they are ranking #1 on Google for all of their targeted keywords! Many of their keywords are ranking 2 or 3 times on the first page!

What is CONTENT MARKETING?

According to Wikipedia, content marketing is “any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” With the constant barrage of advertising, we are becoming increasingly creative about avoiding it. It becomes like white noise in the background- just another person/product...

New Video: Colorado Web Design team talks about social media marketing

Lindsey: Hello everyone. I’m in the studio here with Kristy Lee from KL Creative Design. Welcome. Tell us about KL Creative Design. Kristy Lee: KL Creative Design is a web development firm with a focus on mobile development. Lindsey: Let’s talk about social media and marketing, how everyone can benefit...

The Why, What, How and Where of Social Media Marketing

Social Media Marketing has baffled business owners since it bomb-blasted its way into our lives not too long ago. By now, most of you realize that you should be doing something with Facebook and twitter….but the question is WHAT?? The Why I don’t need to tell you that users spend...

Blogging for Small Businesses

Nothing stops a potential client quicker than suggesting they start a blog. “What would I write about?” “I’m not a writer.” “Who has time for that??” But before you dismiss the idea, let’s talk a bit about Google. Google is constantly banging the drum of CONTENT. In order to increase...