When discussing marketing with a client, one of the first questions I ask is “How’s your social media going?” This is usually met with a long awkward pause. Most know that they should be on social media, but are unsure of how to utilize social to get leads or just don’t have the time to dedicate to it.
We think it should be easy. Aren’t we all on social media every day? But unfortunately, social media marketing for small businesses and the scrolling through photos we do while watching TV are two very different things.
Social media is a powerful tool when used correctly. It will keep you top of mind with customers, gain new leads, and communicate with your regular community. If you aren’t getting leads from social, most likely you are not using it correctly. Here’s a few reasons why you need a social media manager to handle your business’s social media marketing.
A common mistake I see small businesses make on social media is inconsistent posting. You get fired up and post off a bunch of posts in one day and then…nothing for weeks. Keeping the content flowing is no easy task, but it is an important part of working the algorithm so your posts are visible and have good reach.
Another common mistake I see on social media is posting low quality graphics on a business account. Nothing stops the scroll like a pretty photo, especially on photo-centric platforms like Instagram. Posting low quality photos, grainy graphics or just photos that miss the message will cause your images to be ignored, and cause you to be ignored by the algorithm.
Secondly, your graphics should be consistently branded. They should have your logo, your colors and your fonts. While all graphics should be unique, they should have a consistent feel so they look like your branding. Not only will this reinforce your message, but professional branding presents the message of quality and stability which are key elements in any business.
Because users spend so much time on social, they tend to have very short attention spans and therefore expect quick answers. Even waiting a few hours can result in a missed sale. A social media manager will act as your voice, answering questions they are able to, commenting on posts and forwarding over anything they think only you can answer. This will untether you from the social media accounts and allow you to get back to doing what you love to do.
Changes to the algorithm, emerging hashtags, viral memes – the landscape of social media is never stationary. Whether you are capitalizing on a trending topic, or adjusting to a new rule – you need to be agile. A social media manager will stay on top of the trends and adjust your strategy accordingly.
Keeping up with all the different social media platforms can feel like a full-time job. From developing a content calendar, creating the graphics, to analyzing the best times to post and executing, a lot of time and effort goes into executing a successful social media marketing plan. And don’t forget about the social engagement. To be successful, you must be social yourself. You must be be commenting on other followers, responding to comments and finding new followers. If your time is better spent doing the parts of the business you are good at, a social media manager is a great addition to your team.
If you have come to the realization that your social media marketing plan might need more than you can offer, look no further. Here’s what we can do for you.
First, we will optimize your profiles for the best presentation and ROI, checking each account for accuracy. If necessary, we will create custom header graphics to fit each social media platform.
Secondly, we will create content for you each week, with custom branded graphics. We will analyze the reports to discover the best times of day and days of week to post. We will schedule your content to be posted at the appropriate times.
Lastly, we will log in each day and participate in social engagement. We will seek out new followers, answer messages or comments, and socialize with the community around us. We will be your voice, your presence on these platforms.
Are you ready to make the leap to hiring a social media manager for your Breckenridge business? Reach out here to schedule a call and see how Tandem can help you get more leads.
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