What color should I use on my website?
Branding can be a daunting task for business owners, especially if you are less than design savvy. When deciding how to visually present your business, it usually seems to come down to “well I like the color green?” Here’s something you need to know when branding your business: Your website...
Custom website versus free website services
Every day it seems I see another commercial for a free or cheap do-it-yourself website. While I understand why small business owners would go this route, I often find the ads a bit misleading. In this post, I’d like to discuss the pros and cons of the free DIY website...
How can a mobile app help your small business
In our previous post, we talked about a few questions to ask yourself before building a mobile app for your business. A mobile app takes lots of planning and marketing before, during and after. Now that you’ve committed to a mobile app and you still think it’s a good idea,...
“I received an email about the expiration of my search engine registration. Should I pay this bill?”
I get questions about these kind of emails all the time. Often they are spam and scammers trying to get a few bucks out of you! But let’s do some research first just to be sure. Let’s look into your domain name and figure out where it is registered. Most...
How blogging can improve your website’s SEO
You’ve got your mommy bloggers. You’ve got your angry critics. You’ve got your free-spirited travel bloggers. What about blogging for your business? Now before you freak out and tell me you have nothing to say (we will get to that as well), let me tell you how blogging can help...
4 easy ways to improve your search engine optimization
Search engine optimization, the art of to get your website higher in the search engine rankings, is a complicated art. For many, it may require a full restructuring of your website or the help of a specialist. But I’d like to discuss a few things to get you started on...
What is a responsive website?
It seems this word is being tossed around all over the place these days. Just yesterday I got a call about my best practices for building a mobile website. So here it is: In simplest terms, a responsive website is a website that responds to the size of the device...
Can a mobile app help your business?
Mobile apps for small businesses seem to be the newest marketing fad. Lately I’ve been getting a fair amount of calls from people about mobile apps for their business. I find that most of them don’t entirely know what this means, but just heard about it somewhere. Now I’m not...