Helpful Articles and Resources

When discussing marketing with a client, one of the first questions I ask is “How’s your social media going?” This is usually met with a long awkward pause. Most know that they should be on social media, but are unsure of how to utilize social to get leads or just...

Here at Tandem, we believe that quality is evident in the finer details. We sweat the small stuff. And choosing a font for your website, while it may seem minor, is an important part of branding. Every font has a personality and you need to find the right font for...

Website Security. If you haven’t thought of this, you need to. For most websites, it isn’t a matter of IF you get hacked, but WHEN you get hacked. Most websites will degrade and eventually be susceptible to hacking. We’ve compiled a list of things you can do to keep your...

Working from home can be rewarding. You avoid traffic and save commuting time, and can have lunch with your family. Your day pajamas can be considered “business casual”. But it also comes with its own set of challenges. Many of these challenges can be surmounted, with a few solid habits....

Practical ways to support and grow your business throughout this period of social distancing.  I’d like to talk about some practical ways you can support and grow your business throughout this period of social distancing and business closures. We all know that this has been devastating for many business owners,...

The CV Closures have been rough on small businesses, that’s no secret. But there are many who are still hustling and have made some amazing pivots to keep in business. I am so impressed with their resilience and commitment to the community and their staff! To inspire us as well...

Running a small business can be overwhelming. That’s no secret. The “To Do” list only grows and never seems to shrink. But why not take this downtime caused by the CV closures to work on your business and improve your structure and marketing platforms? Why not use this time to...

We hope you all are well stocked up, and happily hiding out from the craziness going on around us. Just wanted to give you all an update on how things are over here. At Tandem, all of our team members work from home, so not much has changed on that...

Hashtags! The ever mysterious hashtags. I get questions from clients about hashtags more than any other topic regarding social media marketing. So few know how to use them to their full potential. They can be quite powerful, and can generate a lot of extra traffic for your posts, so you...

For this week’s Tip Tuesday: SEO Series, I’d like to talk about Title and Description tags. These tags are arguable the most important bit of code on your website, for SEO purposes. Yet they are often forgotten or ignored because they are not visible on the front-facing aspect of the...