Branding can be a daunting task for business owners, especially if you are less than design savvy. When deciding how to visually present your business, it usually seems to come down to “well I like the color green?” Here’s something you need to know when branding your business: Your website is not for you. It’s not about you or what you like.
Color can impact mood and behavior and is a form of communication onto its own. When branding your business, you will need to choose a color scheme that best represents your business, as well as appeals to your target market.
Here a few of the common colors and what concepts they represent.
Blue: trustworthy, success and security. Blue is most often used in banks and financial services.
Green: organic, natural, money, new
Red: love, passion, strength, aggression and danger
Yellow: bright, energetic, joyful, warmth
Orange: friendly, creative, courageous, youthful
Purple: authority, quality, sophication
Pink: youth, happy, playful
Black: dramatic, mysterious formal, classic
Gray: respect, stability, practical
Brown: earthy, organic, conservative, reserved
White: light, goodness, purity, innocence
Tan: conservative, neutral, grounded
In today’s competitive digital landscape, your website isn’t just a brochure—it’s a critical tool of your business. It’s your storefront, your lead generator, and often your first and only point of contact with customers. To ensure that your website delivers the best possible experience for your visitors while driving meaningful...
Here are some photography tips specifically tailored toward business leaders who use iPhones! High-quality photography is important for every website and social media page, but what exactly makes incredible iPhone photography? Although mastering photographic moments is something that challenges even the most experienced professionals on a day-by-day basis, business leaders...
Several Tandem Design Lab clients have recently experienced email difficulties, so here’s how to fix these issues! We’ve recently been hearing from some of our clients about how their email accounts are rejecting other people’s emails and kicking messages back to senders. This is an unfortunate communication mishap for any...