Search engine optimization, or SEO for short, is the process to make your website come up higher in search engine (google, bing, yahoo) results. What good is a website if it can’t be found? Even the prettiest website or the best product should be marketed. So should your website. And the process of marketing your website specifically for search engine results is SEO.
Did you know that every web page has a ranking? This ranking is your website’s online reputation. Is your website known to be helpful to users? Do other users link to it (which means you have useful and relevant content)? Does your website follow all the “white hat SEO” rules? What is your website even talking about? All of these things are part of the process of getting your website found by the right users. The goal is to get your website on the first page for your keywords.
Optimizing your website involves several key factors. First, we study your market and your business to understand what your website is trying to say and to WHOM is it trying to communicate. Using this, we develop targeted keywords. We rework your content to best attract and meet the needs of your users. We code in a specific manner that search engines understand, to best feature your keywords.
According to Netcraft, there are 644 million active websites on the internet. Search engine optimization is what makes your website stand out in the sea of competing websites.
Here are some photography tips specifically tailored toward business leaders who use iPhones! High-quality photography is important for every website and social media page, but what exactly makes incredible iPhone photography? Although mastering photographic moments is something that challenges even the most experienced professionals on a day-by-day basis, business leaders...
Several Tandem Design Lab clients have recently experienced email difficulties, so here’s how to fix these issues! We’ve recently been hearing from some of our clients about how their email accounts are rejecting other people’s emails and kicking messages back to senders. This is an unfortunate communication mishap for any...
The state of Colorado is leading the way in website accessibility. Colorado is taking the right to equal access to web content seriously by making it easier to prosecute agencies that don’t provide equal access to the information or services obtained on the internet.